A Machine Learning Blog for Data Analysts

A couple of questions we asked ourselves when deciding how to reveal the absolute best blog for data analysts and non-technical audience to creatively use Machine Learning included: How can we show innovative and creative approaches to Machine Learning, Artificial Intelligence, and Predictive Analytics? What about those who take a non-technical approach to these topics? Is that even a thing? We can go down an introspective-question rabbit hole, but why don’t we think out loud in a blog post? Oops, there we go again. 

Let us explain the purpose of the Obviously AI blog by first defining who our content will inspire.

This Blog Will Cover Everything From Machine Learning Creativity to the Future of Work to Data Literacy.

When sitting down as a team to decide what kind of content we will bring to our audience, we looked back at our mission statement:

“Our mission is to put machine learning into the hands of everyday business users and unleash them to be incredibly creative with it.”

From our mission statement, we came up with some ideas. “Put Machine Learning Into the Hands”,Everyday Business Users,” and “Creativity” guided us in choosing some categories to start with. 

Creativity: We didn’t just want to educate people in ML, but truly explore ways in which your business can be creative with data and solve solutions that before weren’t possible without AI technology. Every day, humans are doing incredible things with AI and ML, let’s talk about it. 

An image of Obviously AI's Machine Learning Platform showing Mt Rainier Climbing Success Rate.
Here is an example of using Mt. Rainier weather and climbing route data to understand when the best time to summit Mt. Rainier in Washington is. While this isn’t necessarily a business decision, it shows a creative approach to data to get a prediction in non-technical language.

Future of Work: You’ve definitely seen and read a lot about AI automation and the future of work recently. Many people believe that AI and automation landed on Earth to steal their jobs. There’s certainly a lot of scary (but clickable) articles on how AI will take your job. However, we’re not the majority. If you keep up with how AI is being used creatively, you’ll see the smart ones are doing insanely brilliant things with the technology. Things like demand forecasting, predicting customer churn, credit card fraud, reducing labor costs, and the list goes on and on.  One of the biggest challenges we will face as a business is to show how these technologies can enhance your everyday tasks and make all-around better decisions for your business. 

Data Literacy: Walk into the classroom to learn how to get the most out of your data. The importance of data analysis and know what your data means is crucial to making business decisions. This category will include educational content and walkthroughs to give your company a competitive edge with data. 


A list of fear-based artificial intelligence articles.

eCommerce: With our Shopify integration it's important to show how your eCommerce store can be data driven—no matter the size of the store.

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