CRM tools are popping up like mushrooms, but there are two that stand out from the crowd: HubSpot and Salesforce. HubSpot tends to be a bit cheaper, and more importantly, is often easier-to-use, so it’s a strong contender.
If you’re using HubSpot, or are planning to, here are 7 amazing integrations to become a power user.
Artificial Intelligence is one of the fastest-growing industries, with an astonishing Compound Annual Growth Rate of over 42%.
This is for good reason, as AI underlies many of the world’s biggest businesses, from recommendation engines at Amazon, Netflix, and Spotify, to demand forecasting engines at McDonald’s and Walmart.
While big businesses can afford huge teams of six-figure-salary AI Engineers, small businesses don’t have the same opportunity. Luckily, no-code AutoML tools like Obviously.AI enable any company to easily make predictions.
We have a simple HubSpot integration to get you up-and-running fast.
2. LinkedIn Sales Navigator
LinkedIn is an amazing social media platform, and we use it to learn new things (LinkedIn Learning), attend conferences (LinkedIn Events), and, of course, network with thousands of people.
LinkedIn Sales Navigator is a powerful way to view prospect information, and if you’re using it, then the HubSpot integration is a must. With this integration, you’ll automatically get new lead information directly in your CRM, with the option to send InMails directly through HubSpot.
The benefits flow both ways, as this will step-up your LinkedIn game by ensuring you don’t miss out on leads, while enriching your HubSpot database.
If you’re not a user of LinkedIn Sales Navigator, you can still sync your LinkedIn and HubSpot CRM, using a tool called LinkedHub.
With the LinkedHub API connected, you can easily click to sync messages to your CRM.
4. Facebook Messenger
Facebook Messenger is an extremely common business tool used to have one-on-one conversations with visitors.
HubSpot’s Messenger integration lets you track communication and contacts in your CRM, all in one place.
Another powerful feature is the ability to make a bot for your Facebook page and rout contacts to the right person, which is a great way to give fast responses to people, especially when you’re currently offline.
Your landing page is often where your company makes its first impression — so it better be razor-sharp.
Unbounce is a popular tool for designing high-conversion landing pages with a drag-and-drop user interface.
The HubSpot integration means that filled-out forms will automatically enter the HubSpot CRM. Further, you can trigger personalized emails based on landing page conversion and other behaviors.
Cold emails are a leading marketing tactic, with over 300 billion emails sent every day.
For this integration, you’ll start by making an email campaign in lemlist, which involves adding leads and preparing a message.
As a side-note, lemlist allows personalized emails with features like a dynamic logo, dynamic text, and even a dynamic video thumbnail.
Next, create a Zapier with the following flow:
- (When) Invitee created in Calendly…
- Stop emailing a Buddy-To-Be in a Campaign in lemlist…
- Create or Update Contact in Hubspot…
- Create Deal in HubSpot
Now, you have a powerful workflow where anyone who books a call through a lemlist email is automatically added to HubSpot!
While lemlist is a powerful emailing tool, you won’t use it for all use-cases.
When you’re manually using Gmail to send out white papers, pitches, and other files, you’ll want these to be auto-updated in your CRM.
HubSpot’s Chrome Extension is a great way to keep track of messages, and even works with LinkedIn conversations, WhatsApp, and more. You can also track which attachments get opened, and what pages get seen the most!