Cross Selling

Predict future cost selling opportunities with existing customers.

Sales
Marketing
Finance
3,000,000

rows of data

4 days

time to value

91.6%

prediction accuracy

+10%

revenue growth

Background

Retaining and developing existing customers is much more cost-effective than acquiring new ones, and marketers that effectively encourage purchases from existing customers get the most lifetime value from each customer. Using customer demographic and purchase data, Obviously AI can identify which customers will be interested in other products and which customers will be interested in upgrading existing products. Allowing marketers to determine which touch points will likely result in the desired action.


A large telecom in South Africa wanted to explore meaningful ways of re-engaging existing customers with new offers. The company had limited idea of where to start and often found themselves unsuccessfully brute forcing several officers to existing users, which was not well received by their audience.

The Solution

With Obviously AI, the company instantly connected their historical data consisting of inputs like demographics, product usage, similar products and a history of products purchased by each customer in the past.


In just minutes, they had fully trained an AI model that can proactively predict cross-selling opportunities and provide preemptive strategy by demographics, time, product engagement, etc. These predictions were then fed directly into their CRM systems in real time!

The Results

Obviously AI was able to identify 81% of cross selling opportunities correctly, enabling them to maintain higher standards of customer success without long installation time and machine learning expertise.

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