This University Offers a Free Analytics in Marketing Course

Data Literacy

This university is offering a free online course in analytics and marketing.

The University of Illinois at Urbana-Champaign offers an online course titled “Applying Data Analytics in Marketing,” which is now open to registrations.

Incredibly, it's free to enroll in the course without getting the certificate, and you’ll get a verified certificate for typically just $49, or you can get a year of Coursera Plus for $399. In any case, the actual content is free, and the certificate is optional.

What’s it about?

This hands-on course teaches you how to measure customer satisfaction, how to measure marketing campaigns, experiment design, and more.

A common complaint with online data analytics courses is that they don’t handle real-world use-cases, but that won’t be an issue here as you’ll be taught highly relevant, practical marketing analytics skills, which are in hot demand.

Another challenge with many online data analytics courses is a lack of quality instruction. Again, that won’t be an issue here, as you’ll be taught by esteemed UIUC professors.

Note that this course won't dive into AI for marketing, but you can use no-code AI tools like Obviously.AI to easily build predictive marketing models.

Who’ll teach you?

As per the course page, you’ll be taught by Professor Sung Won Kim and Professor Joseph T. Yun of UIUC.

The University of Illinois at Urbana-Champaign is a global leader in research, teaching, and public engagement, with a wide range of programs. It's ranked in the top 50 national universities, and has a rich history as the first land grant college created under the Morrill Act. Moreover, UIUC boasts alumni like Larry Ellison, international business magnate and mentor of Elon Musk.

It's incredible that anyone, anywhere can get this quality of instruction, for free. There’s virtually no excuse for missing out.

Why bother learning analytics in marketing?

Marketing analytics is a rapidly growing field, as companies are generating massive amounts of data that needs to be analyzed, understood, and predicted.

Marketing analytics is a useful skill to have, whether you’re looking for a new job, happy in your current job and want to up-skill, or are an entrepreneur looking to add more value for your clients.

It’s also useful if you’re a student, and want to explore beyond what’s in your curriculum, or even if you’re planning to attend university, but aren’t yet sure about shelling out hundreds of thousands of dollars.

How to stick with it

While these courses are easy to enroll in, they’re not necessarily easy to finish.

In fact, looking at the statistics, it’s unfortunately very uncommon to pass an online course, with completion rates as low as 10%.

The statistics aren’t pretty, but there are several powerful strategies you can use to be part of the 10%. A lot of it comes down to discipline, which can be easy or hard, depending on your approach.

When you set a schedule ahead of time, take notes, ask questions when you’re confused, and give yourself plenty of time, then discipline comes easy. By staying on-top of the courses, and not letting things slide, you’ll be more inclined to keep going.

However, if you skip some of the lessons, readings, quizzes, or forum discussions, you may quickly find yourself falling behind, and it’ll be hard to maintain the discipline to keep going.


In our digitally-connected world, there are limitless opportunities for continuing education, from YouTube tutorials to code bootcamps to Ivy-level courses.

If you’re interested in learning marketing analytics, the new UIUC Analytics in Marketing course is a no-brainer, with many opportunities to dive deeper after finishing.

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