DataRobot versus Obviously AI: Enterprise AI Showdown

  • Obviously AI offers affordable, easy-to-use AI features, while DataRobot offers a pricier set of features for technical enterprises.
  • Obviously AI is built for non-technical people who want analytics in clicks, while DataRobot is geared to a more technical audience.

It seems like there’s a new Business Intelligence or analytics tool coming out every day. There are BI offerings from Amazon (QuickSight), Microsoft (Power BI), Google (Looker), SalesForce (Tableau), and more.

To get the best bang for your buck, and equip your organization with the analytics tools it needs to succeed, it’s important to get the right tool for you specifically. There’s no “one-size-fits-all” solution, which is why many teams find themselves comparing DataRobot and Obviously AI when looking for the right predictive analytics tool.


DataRobot is an enterprise AI platform. As DataRobot writes, they’re “tailored for AI creators, operators, and consumers.” Prioritizing AI in their target audience shows that they’re not quite geared towards non-technical professionals.

We’ll also see that the “enterprise” offerings come at quite a steep cost — even to the extent that it’d often be cheaper to hire a data scientist.

In contrast, Obviously AI specializes in affordable no-code AI that can be built in minutes. With a focus on predictive analytics, you can use Obviously AI to build AI models for tabular data in clicks.


DataRobot isn’t very open about their pricing, requiring you to request a quote. That said, they write that the “standard contract length is three years,” and we can see on the AWS marketplace that DataRobot’s managed cloud AutoML comes in at $98,000 a year.

That implies a bare minimum contract price of $294,000 — pricier even than hiring a data scientist.

Obviously AI goes as low as $75/month for the Basic plan, but that doesn’t include Pro features like importing from databases and apps, REST API access, manual model selection, and automatic updates. A fairer comparison is Obviously AI’s Pro plan, which is $145/month or $1,740 a year, which can be used by up to 10 users, while the Pro Plus plan is extendable to unlimited users.

Obviously AI’s plan is cancellable at any time, which means your lowest contract price comes in at $75, compared to over a quarter-million-dollars for a 3-year DataRobot AWS contract.


DataRobot comes with a relatively complicated and extensive model building process, as seen in their lengthy FAQ.

While there’s no “one-click” or effortless solution with DataRobot, users get an in-depth set of features to experiment with. Keep in mind that, for the average user, many of these features won’t make a lot of sense (e.g. “Mean Absolute Error-Minimizing Weighted Average Blend w/ L1 Penalty”), but if you’re highly-technical, these can add value.

Obviously AI offers a 14-day free trial, which gives you full access to the tool. You can immediately connect data, build an AI model, and deploy it in clicks. After the 14-day trial, you can keep using it by paying for the Basic plan, the Pro plan, or a custom Pro Plus plan.


Both DataRobot and Obviously AI have invested heavily in integrations, especially in comparison to tools like Power BI, which has relatively few integration options.

DataRobot largely refers to its integration ecosystem as “Technology Partners,” which includes Alteryx, AWS, Cloudera, ThoughtSpot, and others.

Obviously AI also offers a rich integration ecosystem, including an extremely simple REST API. If you’re less technical, you may want to use the Zapier integration. This is just scratching the surface, and Obviously AI offers many more integrations, including (some are in development) with Airtable, Amazon RedShift, Box, Chartio, Dropbox, Google Analytics, Google BigQuery, HubSpot, Kaggle, Mode, Shopify, Snowflake, Tableau, Typeform, and others.


If your key goal is creating Business Intelligence dashboards, then you might want to check out our guide on Power BI. Neither DataRobot nor Obviously AI are primarily focused on dashboards, though they both offer visualization features.

DataRobot has a starter kit for Tableau to make visualizations, as well as its own machine learning dashboards. Obviously AI’s version of a dashboard also relates more to Artificial Intelligence models, and less to the traditional Business Intelligence visualizations.


Both DataRobot and Obviously AI offer sharing features, but DataRobot report sharing functionality seems to be quite limited, as you can also share projects with people also using DataRobot.

With Obviously AI, a shareable report can be made in a single click, accessible to anyone, anywhere, even without an Obviously AI account.


When comparing DataRobot and Obviously AI, there’s no clear winner, per se. If NLP and OCR are must-haves, and you’re part of a more technical, deep-pocketed organization, then DataRobot Designer is likely the way to go.

If you’re looking for advanced analytics and AI functionality, but aren’t willing or able to shell out likely over $100,000 a year, then Obviously AI is the way to go.

DataRobot vs. Obviously AI aren’t your only options for AI. We’ve also explored other tools like Alteryx and SalesForce Einstein.

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