SaaS and AI
SaaS companies, whether launched two or twenty years ago, are all vying for the same thing: increased usage and revenues. In all corners of SaaS, be it mobile games, file sharing platform or even B2B tools online; companies are looking to leverage machine learning and AI to grow customer engagement, revenues and improve inefficiencies in delivering their products.
Below are some of the key use cases of Obviously AI’s predictive analytics for the SaaS platforms.
1. Predict Churn
Determining the value of each customer, including likely future spending and the resulting profit margins, is a vital factor in deciding where to aim personalized marketing efforts. Obviously AI can help determine the likely profit each individual customer will generate over the entire customer relationship, as well as when a customer is likely to churn; allowing you to focus your efforts on those likely to be most profitable eventually reducing churn and increasing revenues.
2. Predict Conversion KPIs
SaaS companies want to know how likely website visitors are to provide contact information, ask for further product details, or purchase a particular product. Obviously AI's predictions can offer unprecedented insight into visitor behavior, allowing businesses to optimize their web design and product offerings accordingly.
3. Predict In-App Purchases
Retaining and developing existing customers is much more cost-effective than acquiring new ones, and SaaS platforms that effectively encourage purchases from existing customers get the most lifetime value from each customer. Using customer demographic and purchase data, Obviously AI can identify which customers will be interested in making in-app purchases and upgrading their plans. Allowing you to determine which touch points will likely result in the desired action.
4. Build Customer Personas
Obviously AI can predict which prospects are likely to become the most profitable clients allowing SaaS platforms to prioritize leads and referrals. Additionally you can build user personas and predict user personas that are of high value. These predictions update in real time and get better over time.
5. Affiliate / Referral Fraud
Fighting affiliate and referral fraud, is more important than ever and is getting more challenging as users find sophisticated ways to avoid subscription costs. Using Obviously AI SaaS platforms can use their historical data to accurately predict and detect suspicious activity in real time. These predictions continue to get better over time.
Why Obviously AI?
Obviously AI enables every business user at your organization to become a data scientist and run multiple predictions experiments in real time. While alternatives can be costly and extremely time consuming (~weeks OR months), Obviously AI delivers machine learning models in less than 1 minute. We strive to ensure that both you and your users, win.
- Incredible speed: While alternatives can painstakingly take weeks or months to build an ML model, Obviously AI delivers predictions in less than 1 minute.
- Built for Business Users: Most ML tools can be daunting to look at as they are heavily tailored for expert engineers. Obviously AI is designed for Non-Technical user looking to not only build ML predictions but also take business action.
- Self learning: Predictions made using Obviously AI auto update as new data flows in, allowing them to self-learn in real time based on feedback from the real world. Allowing your predictions to get better over time.
“We were crazy impressed and realized we could do everything we wanted far easier without learning R or writing code.”
- Dan Parry, Tectonic London
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