Marketing and AI
Whether it’s social media, digital advertising, buyer personas, content marketing, or any other new influencer solutions, today's marketers need to engage with prospects and customers on an increasingly personalized level. Making broad marketing strategies, less impactful than before.
That’s why forward-thinking companies are turning to machine learning and artificial intelligence (AI) to predict both customer and prospect behavior at an individual level, resulting in improved customer relations, operations, and return on investment (ROI). This allows innovative marketing teams to uncover business insights hidden in large sources of data like customer surveys, website traffic, purchase behavior, and more. With machine learning, marketers can enhance targeted campaigns, boost revenue for the organization, improve customer service, and optimize operations throughout the department.
But for most marketers, getting started quickly with this new technology seems impossible without an army of software engineers. We are here to change that-- Obviously AI automates machine learning so you can run data predictions in minutes with just a few button clicks.
Below are some of the top use cases of Obviously AI’s predictive analytics in the Marketing industry.
1. Predict Churn and Lifetime Value (LTV )
Determining the value of each customer, including likely future spending and the resulting profit margins, is a vital factor in deciding where to aim personalized marketing efforts. Lifetime customer value models determine the likely profit each individual customer will generate over the entire customer relationship, as well as when a customer is likely to churn; allowing marketers to focus their efforts on those likely to be most profitable eventually reducing churn and increasing revenues.
2. Predict Net Promoter Score (NPS )
With data from customer satisfaction surveys, Obviously AI can uncover the factors contributing to a customer’s net promoter score. Eventually by applying these predictions to customers not included in the survey, companies can predict those customers' likely scores and focus their efforts on those likely to be most loyal. These insights allow marketers to understand the true drivers of customer experience and effectively focus their resources on its improvement.
3. Funnel Modeling
Marketers want to know how likely website visitors are to provide contact information, ask for further product details, or purchase a particular product. Obviously AI's predictions can offer unprecedented insight into visitor behavior, allowing businesses to optimize their web design and product offerings accordingly.
4. Next Best Offer, Cross-Sell and Up-Sell
Retaining and developing existing customers is much more cost-effective than acquiring new ones, and marketers that effectively encourage purchases from existing customers get the most lifetime value from each customer. Using customer demographic and purchase data, Obviously AI can identify which customers will be interested in other products and which customers will be interested in upgrading existing products. Allowing marketers to determine which touch points will likely result in the desired action.
5. Multi-channel Marketing Attribution
Despite the million-dollar budgets for online advertising, content creation, TV ads, and other initiatives, business can’t reliably attribute a sale to the specific marketing activity that resulted in that sale. Obviously AI can predict how each touchpoint affects sales, determine which are the most effective, and reveal how different campaigns affect buying patterns in order to optimize ROI.
Why Obviously AI?
Obviously AI enables every business user at your organization to become a data scientist and run multiple predictions experiments in real time. While alternatives can be costly and extremely time consuming (~weeks OR months), Obviously AI delivers machine learning models in less than 1 minute. We strive to ensure that both you and your clients, win.
- Incredible speed: While alternatives can painstakingly take weeks or months to build an ML model, Obviously AI delivers predictions in less than 1 minute.
- Built for Business Users: Most ML tools can be daunting to look at as they are heavily tailored for expert engineers. Obviously AI is designed for Non-Technical user looking to not only build ML predictions but also take business action.
- Self learning: Predictions made using Obviously AI auto update as new data flows in, allowing them to self-learn in real time based on feedback from the real world. Allowing your predictions to get better over time.
“We were crazy impressed and realized we could do everything we wanted far easier without learning R or writing code.”
- Dan Parry, Tectonic London
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