Gaming and AI
Gaming companies, whether launched two or twenty years ago, are all vying for the same thing: increased game play and revenues. In all aspects of Gaming, be it live streaming, game play, in-app purchases; companies are looking to leverage machine learning and AI to grow customer engagement, revenues and viewership of their game play to strengthen their community.
Below are some of the key use cases of Obviously AI’s predictive analytics for the Gaming platforms.
1. Gamer Churn
Determining the value of each player, including influential players on platforms like Twitch and Mixer, is a vital factor in deciding where to aim personalized marketing efforts. Obviously AI can help determine the likely following each individual customer will generate over their entire game, as well as when a gamer is likely to churn; allowing you to focus your efforts on those likely to be most influential eventually reducing churn and increasing revenues.
2. Gamer Purchases
Gaming companies want to know how likely gamers are to upgrade or make in game purchases. Obviously AI's predictions can offer unprecedented insight into gamer behavior, allowing businesses to optimize their game design and product offerings.
3. Live Stream Stats
As gamers live stream their games on Twitch, YouTube, Mixer and other platforms, it builds community and provides an incredible opportunity to bring on more followers on the game. Obviously AI helps you keep these influencer gamers on the game, understand their stats and predict their likely influence and revenue. So you can channel marketing efforts accordingly.
4. Optimize Gameplay
Obviously AI can help predict more technical nuances such as video encoders to use when live streaming the game, what game levels are cause more players to churn or cause players to continue, etc. All of this in a matter of minutes, allowing game makers to optimize their game plays.
5. Predict Wins and Losses
Predicting how influencers are likely to play in e-sports competition is key in refining game play and adding more gamers to the platform. Using your historical data of gamer behavior, you can predict how gamers are likely to behave and incentivize them accordingly.
Why Obviously AI?
Obviously AI enables every business user at your organization to become a data scientist and run multiple predictions experiments in real time. While alternatives can be costly and extremely time consuming (~weeks OR months), Obviously AI delivers machine learning models in less than 1 minute. We strive to ensure that both you and your players, win.
- Incredible speed: While alternatives can painstakingly take weeks or months to build an ML model, Obviously AI delivers predictions in less than 1 minute.
- Built for Business Users: Most ML tools can be daunting to look at as they are heavily tailored for expert engineers. Obviously AI is designed for Non-Technical user looking to not only build ML predictions but also take business action.
- Self learning: Predictions made using Obviously AI auto update as new data flows in, allowing them to self-learn in real time based on feedback from the real world. Allowing your predictions to get better over time.
“We were crazy impressed and realized we could do everything we wanted far easier without learning R or writing code.”
- Dan Parry, Tectonic London
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