Gaming and AI
Gaming companies, whether launched two or twenty years ago, are all vying for the same thing: increased game play and revenues. In all aspects of Gaming, be it live streaming, game play, in-app purchases; companies are looking to leverage machine learning and AI to grow customer engagement, revenues and viewership of their game play to strengthen their community.
Below are some of the key use cases of Obviously AI’s predictive analytics for the Gaming platforms.
1. Gamer Churn
Determining the value of each player, including influential players on platforms like Twitch and Mixer, is a vital factor in deciding where to aim personalized marketing efforts. Obviously AI can help determine the likely following each individual customer will generate over their entire game, as well as when a gamer is likely to churn; allowing you to focus your efforts on those likely to be most influential eventually reducing churn and increasing revenues.
2. Gamer Purchases
Gaming companies want to know how likely gamers are to upgrade or make in game purchases. Obviously AI's predictions can offer unprecedented insight into gamer behavior, allowing businesses to optimize their game design and product offerings.
3. Live Stream Stats
As gamers live stream their games on Twitch, YouTube, Mixer and other platforms, it builds community and provides an incredible opportunity to bring on more followers on the game. Obviously AI helps you keep these influencer gamers on the game, understand their stats and predict their likely influence and revenue. So you can channel marketing efforts accordingly.
4. Optimize Game Play
Obviously AI can help predict more technical nuances such as video encoders to use when live streaming the game, what game levels are cause more players to churn or cause players to continue, etc. All of this in a matter of minutes, allowing game makers to optimize their game plays.
5. Predict Wins and Losses
Predicting how influencers are likely to play in e-sports competition is key in refining game play and adding more gamers to the platform. Using your historical data of gamer behavior, you can predict how gamers are likely to behave and incentivize them accordingly.
Why Obviously AI?
Obviously AI's predictions come at an unparalleled speed of less than a minute and an incredible accuracy. We strive to ensure that both you and your players, win.
- Incredible Speed: Obviously AI delivers predictions in under 30 seconds.
- Works with raw data: Forget about writing SQL queries to wrangle your data. Just ask a question in plain english (e.g. "Which gamers will spend more than $500 in in-app purchases?") and it will auto-find the right data for your prediction. Learn more about how it's done here.
- Great Accuracy: Prediction results often see 70-85% starting accuracy, update automatically and get better with time. Allowing you, to export these reports with confidence.
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