Campaign Conversions

A marketing agency in Denmark built models to predict which social campaigns of their customers are likely to succeed.

Marketing
Analytics & BI
35,000

rows of data

5 mins

time to value

73%

prediction accuracy

15%

campaign success

Background

“I spent 1+ years trying to learn Python for data science. Obviously AI did the job in just 5 mins. No functions, No code, Just results. Wow.”

- Thomas Gerstmann, CEO at Gerstmann Agency

Gerstmann Agency is a marketing / consulting agency based out of Denmark helps clients in several ways including enabling them to best run their marketing campaigns. Their team wanted to simulate what-if scenarios on potential campaign ideas and demographics. They decided to turn to Obviously AI.

The Solution

The firm conducted extensive market research and chose Obviously AI’s predictive analytics platform for their needs. 

The team used Obviously AI’s platform to train a model to analyze their customer’s demographic and behavioral data to answer the following questions:

1. Which campaigns are most likely to see high CTRs and conversion?
2. How would this change if we simulated different audiences?

The Results

The firm increased campaign success by 15%.

Obviously AI’s platform allowed their existing non-technical team to build the AI model within 5 mins, versus 4 months it would require a data science team, and at a significantly lower cost.

Most notably, their team empowered all domain experts with the capability of building state of the art AI predictive analytics models, without the need for an on-call data scientist.

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